Founder: Alexa Lemley and Samantha Aulick

Why we love her: Chef Alexa Lemley uses Michigan beet sugar, Ohio glucose and Indiana cornstarch in place of nasty stabilizers, resulting in chewy but not tacky, sweet but not syrupy marshmallows.

Products: 240Sweet has more than 70 (yeah, that’s not a typo) gourmet marshmallow flavors, ranging from classic (salty caramel, chocolate hazelnut, Hoosier strawberry) to jazzed up versions like saffron-pistachio and paw paw with bourbon barrel-aged sugar.