Doser: ShimBaby

Founder: Alex Moore

Why we love them: We’ve all shared Moore’s desperation when shopping for an expectant friend, only to find a clear divide: 50% pink and frilly, 50% blue and boyish. What if the parents have chosen to keep the gender a surprise? Enter ShimBaby: gender-neutral, precious baby booty handcrafted and made-to-order with heaping amounts of love!

Products: Onesies, blankets, and more. No sonogram required.