Founder: Kate Janeczko
Why we love them: He said, she said, who said they knew the gender of their bestie’s soon-to-be bundle of joy? 40% Don’t. Janeczko solved this problem by creating double-weight onesies, booties and other staples of newborn fashion. Pink on one side and blue on the other, we especially love her choice of fabrics: subtle bubbles and stripes are charming and timeless. And, most importantly, they won’t distract from baby’s cuteness.
Products: Gender-flexible essentials to swaddle from baby from head to toe.